Research Article
Open Access
Global Sourcing and Supplier Relationship Management: Strategic Imperatives, Challenges, and Global Best Practices
Prakash Nair,
. Helen Moore,
Carlos Mendes
2025,
Volume 3,
Issue 1
: 1-8
Research Article
Open Access
Industrial Branding in International Markets: Strategies, Challenges, and Value Creation in Global B2B Contexts
Rajiv Malhotra,
Elena García-Santos,
Ahmed Al-Rashid
2025,
Volume 3,
Issue 1
: 1-8
Research Article
Open Access
International Trade Fairs and B2B Marketing Effectiveness
Neha Banerjee,
Thomas J. Weller,
María Fernanda López
2025,
Volume 3,
Issue 1
: 1-8
Research Article
Open Access
Trust and Commitment in Cross-Border B2B Relationships
Ritesh Kumar Sharma,
Anna Johansson,
Michael O’ Connor
2025,
Volume 3,
Issue 1
: 1-8
Research Article
Open Access
Digitalization of International B2B Marketing: Transformation, Challenges, and Strategic Implications
Ritesh Kumar Sharma,
Anna Johansson,
. Michael O’Connor
2025,
Volume 3,
Issue 1
: 1-8
Research Article
Open Access
Knowledge Transfer in Multinational B2B Networks: Mechanisms, Barriers, and Strategic Outcomes
. Sandeep Kulkarni,
Laura Schmidt,
Michael O Connor
2025,
Volume 3,
Issue 1
: 1-8
