Research Article
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Global Diffusion of Marketing Innovations: Patterns, Drivers, and Strategic Implications
. Rohan Mehta,
Emily Carter,
Alejandro Ruiz
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Volume 2,
Issue 3
: 1-9
Research Article
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Metaverse and the Future of International Marketing: Opportunities, Strategies, and Challenges in a Virtual Global Economy
. Rohan Kulkarni,
Aisha Fernández,
. Michael T. Chen
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Issue 3
: 1-8
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Blockchain Applications in Global Marketing Systems
. Ritu Sharma,
Jonathan K. Miller,
Chen Yuxin
2024,
Volume 2,
Issue 3
: 1-9
Research Article
Open Access
Data Analytics for International Marketing Decision-Making
Ritu Sharma,
Jonathan K. Miller,
Chen Yuxin
2024,
Volume 2,
Issue 3
: 1-9
Research Article
Open Access
Cross-National Adoption of Marketing Technologies: Drivers, Barriers, and Strategic Implications
Ritu Sharma,
Jonathan K. Miller,
Chen Yuxin
2024,
Volume 2,
Issue 3
: 1-8
Research Article
Open Access
Data Protection Laws and International Digital Marketing: Regulatory Constraints, Strategic Adaptation, and Trust-Based Value Creation
Neha Sharma,
Lucas M. Reinhardt,
Omar Al-Farouq
2025,
Volume 3,
Issue 3
: 1-8
