Research Article
Open Access
Smart Products and International Consumer Acceptance: Drivers, Barriers, and Cross-Cultural Perspectives
Ananya Verma,
Thomas Becker,
Lucia Fernández
2024,
Volume 2,
Issue 4
: 1-8
Research Article
Open Access
Industry 4.0 and Global Marketing Strategies: Reconfiguring Value Creation, Customer Experience, and Competitive Advantage in International Markets
. Ananya Mukherjee,
Daniel S. Oliveira,
Fatima Al-Hassan
2024,
Volume 2,
Issue 4
: 1-8
Research Article
Open Access
Innovation Ecosystems and International Collaboration
Arjun B. Patel,
Sophia Richards,
Hiroshi Tanaka
2024,
Volume 2,
Issue 4
: 1-8
Research Article
Open Access
Open Innovation and Global Brand Development
Ananya Srivastava,
Lucas Meyer,
Mei-Ling Chen
2024,
Volume 2,
Issue 4
: 1-9
Research Article
Open Access
International B2B Relationship Governance Mechanisms: Formal and Relational Approaches in Global Business Networks
Ananya Srivastava,
Lucas Meyer,
Mei-Ling Chen
2024,
Volume 2,
Issue 4
: 1-8
