Research Article
Open Access
Green Branding Across Developed and Developing Economies: Consumer Meaning, Market Institutions, and Strategy for Credible Sustainability Positioning
Ananya R. Iyer,
Samuel K. Boateng,
Clara A. Whitfield
2023,
Volume 1,
Issue 1
: 1-6
Research Article
Open Access
Ethical Marketing Challenges in Global Markets: Navigating Cultural Diversity, Regulation, and Corporate Responsibility
Priya K. Nair,
Michael T. Reynolds,
Fatima Al-Hassan
2023,
Volume 1,
Issue 1
: 1-8
Research Article
Open Access
CSR Communication and Global Brand Trust: Strategic Pathways, Stakeholder Perceptions, and International Implications
Priya K. Nair,
Michael T. Reynolds,
Fatima Al-Hassan
2023,
Volume 1,
Issue 1
: 1-8
Research Article
Open Access
Circular Economy and International Marketing Innovation: Reconfiguring Value Creation, Delivery, and Communication in Global Markets
Anna L. Hoffman,
. Suresh K. Iyer,
Martina Rossi
2023,
Volume 1,
Issue 1
: 1-8
Research Article
Open Access
Relationship Marketing in Cross-Border B2B Markets: Building Trust, Commitment, and Value Across Institutional and Cultural Distance
Sadia A. Hossain,
Rohan Mehta,
Maria C. Alvarez,
Jing Liu,,
Thabo N. Khumalo
2024,
Volume 2,
Issue 1
: 1-6
Research Article
Open Access
Global Customer Experience Management: Strategies, Technologies, and Cross-Cultural Integration
Sadia A. Hossain,
Rohan Mehta,
Maria C. Alvarez,
Jing Liu,
Thabo N. Khumalo
2024,
Volume 2,
Issue 1
: 1-8
