Research Article
Open Access
ESG Integration in Multinational Marketing Strategies: Aligning Environmental, Social, and Governance Principles with Global Brand Performance
Priya S. Nandakumar,
Thomas L. Andersen,
Maria L. Rodriguez
2023,
Volume 1,
Issue 2
: 1-8
Research Article
Open Access
Ethical Dilemmas in International Advertising: Navigating Cultural Diversity, Regulation, and Moral Responsibility
Neha P. Chatterjee,
Jonathan M. Lewis,
Aisha Al-Mansoori
2023,
Volume 1,
Issue 2
: 1-8
Research Article
Open Access
Social Marketing Campaigns in Global Contexts: Strategies, Cultural Dynamics, and Behavioral Outcomes
Dr. Ananya Chatterjee,
Dr. Marco Bianchi,
Dr. Sarah L. Peterson
2023,
Volume 1,
Issue 2
: 1-8
Research Article
Open Access
Climate Change Communication and International Consumer Behavior: Perceptions, Emotions, and Behavioral Responses Across Cultures
Neha R. Kulkarni,
Jonathan M. Reed,
Isabella Conti
2023,
Volume 1,
Issue 2
: 1-8
Research Article
Open Access
Marketing Challenges in Frontier and Emerging Markets: Institutional Voids, Consumer Heterogeneity, and Digital Leapfrogging
Ayaan Rahman,
Mira K. Banerjee,
Samuel O. Mensah
2023,
Volume 1,
Issue 2
: 1-8
