Research Article
Open Access
International Marketing Strategies in BRICS Economies
Nasreen Khatun,
Rafael M. Oliveira,
Li Wei,
Priya Menon,
Thabo M. Dlamini
2023,
Volume 1,
Issue 3
: 1-8
Research Article
Open Access
Informal Markets and Global Brand Penetration: Pathways, Frictions, and Ethical Go-to-Market Design
Nasreen Khatun,
Rafael M. Oliveira,
Li Wei,
Priya Menon,
Thabo M. Dlamini
2023,
Volume 1,
Issue 3
: 1-9
Research Article
Open Access
Bottom-of-the-Pyramid Marketing Strategies: A Comprehensive Study
Nasreen Khatun,
Rafael M. Oliveira,
Li Wei,
Priya Menon,
Thabo M. Dlamini
2023,
Volume 1,
Issue 3
: 1-8
Research Article
Open Access
Digital Leapfrogging and Marketing Innovation in Emerging Economies
Aarav K. Menon,
Lina x K. Menon,
Mei-Ling Chen
2023,
Volume 1,
Issue 3
: 1-8
Research Article
Open Access
Institutional Voids and Marketing Adaptation: Strategies for Firms in Emerging and Frontier Economies
Rahul Sen,
Farah N. Ahmed,
Daniel K. Owusu
2023,
Volume 1,
Issue 3
: 1-8
